A data deep dive into consumer minds: where do consumers place sustainability in their shopping habits?
Two-thirds of shoppers actively seek businesses that transparently communicate their ecological footprint and strategies to minimize it.
We surveyed 8,000 consumers about their thoughts and preferences on sustainability within the ecommerce industry. Their preferences revealed a profound insight into the future with a compelling narrative of shifting preferences, conscious choices, and a profound demand for sustainability within the ecommerce landscape.
In the race for consumer loyalty, sustainability is emerging as the front-runner. Our survey unequivocally establishes that sustainable practices aren’t just a choice for online brands; they are the key to longevity in the next decade of ecommerce.
- 61% of consumers identify carbon emissions as the most imminent threat to the environment in the ecommerce space.
- 68% of consumers believe carbon offsetting is an effective strategy for brands to counteract unavoidable emissions.
- 80% of consumers aged 26-39 and 89% of consumers aged 18-25 prefer environmentally friendly products when given the choice.
- 89% of consumers express a willingness to pay more for sustainable products.
- The average repeat purchase rate is 25-30% for most ecommerce brands but sustainable shoppers exhibit an impressive 80% likelihood of repeat purchases.
- 50% of shoppers routinely check a brand’s sustainability credentials before making a purchase online.
This report delves into eco-friendly shopping preferences, highlighting a growing willingness to pay for sustainability. We also cover repeat purchase dynamics around sustainable consumers, the power of reducing your carbon emissions, and the need for transparency across the consumer experience.
This isn’t just data; it’s a roadmap to success in the evolving ecommerce landscape.
